The sharing economy forpeople who really like boats.


Float is a platform that helps boat owners securely connect with renters who are looking to spend a day out on the water. We’ve been with from concept to launch. Together, we honed their brand positioning, defined their user experience, and designed and developed a comprehensive product.

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  • Brand Strategy
  • User Experience Design
  • Visual Design
  • Platform Architecture
  • Angular Development
March – August 2018

Get in a boat. Get out on the lake.

As one of our earliest studio ventures, the goal for Float was to rapidly find product-market fit. Our timeline for design & development had to be incredibly short and allow for iterative improvements. We started with a minimal design system that allowed us to quickly create the necessary features to take Float from idea to revenue.

Platform for boat renters and and owners to connect.

Testing early prototypes with boat owners and potential renters, we learned that trust and transparency were the biggest drivers of conversion. To optimize for this, we designed on-boarding and rental flows that carefully walk users through every step of the process - making all the complex details feel simple.

Building the progressive web app

For development we chose to create a progressive web app instead of a native mobile experience. Our strategy was to create a single code based that delivered an engaging desktop experience, and a native-like mobile experience. With future iterations in mind, this allows us to stay agile, quickly adapting to user feedback and data.
We build digital experiences and brands that people fall in love with.
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