The excitement of a live game show, in an app.
Anyone that’s ever watched a live-game show has wondered what it would feel like to be under the lights, competing for the big prize. We aimed to capture that same experience and make it accessible to everyone, right from their phone.
We immediately began by building rapid-prototypes of the game experience and used near real-time user testing to validate our work. With each iteration, and subsequent user-tests, we developed a more concise vision for both the game mechanics and brand.